Ultimate Guide For Setting Up An Award-Winning Booth Display
A booth display is a great way for businesses to display their products or services to the public and attract potential customers. If you’re looking to meet potential clients, network, or find business partners, a trade show is where you want to be.
However, preparing your trade show booth display can be a stressful and long process. After all, what makes a convention booth display stand out? How do you plan a successful booth display?
At MODdisplays, it is our goal to ensure you look your best at your next upcoming event. Follow our guide to discover the greatest booth display ideas and learn how to create the booth display of your dreams.
Define Your Goals
The first step in developing a successful portable booth display is establishing your goals and ensuring everyone involved is on board. This can include:
- Entering a new market
- Finding new prospects
- Meeting marketing or business partners
- Attracting customers to your site
- Increasing brand awareness
To successfully lead your team toward success, you must have clear and mutually understood marketing goals.
When designing your booth display, make sure your audience can clearly understand your objectives.
Determine Your Budget
The next step is to decide on your budget and rank the items that will have the biggest impact. According to Tradefest, “your trade show booth should be around 10% to 20% of your overall event budget.” However, this excludes the exhibition space and any extra services provided by the organizers.
If you find yourself going over your budget, you might need to eliminate some pricey assets.
When you select a trustworthy booth partner, you'll receive plenty of booth display options to make sure you meet your goals.
Choose Your Materials and Design
Before building your booth display, it's essential to consider the design of your booth and determine all of the supplies you'll need. Select the style of booth display you desire, such as tension fabric, modular, backlit, or pop-up, and then collect materials that are eye-catching and draw attention to your exhibit.
Adding lights and graphics is a fantastic show booth display idea to make your booth more visually appealing. LED lights added to backlit trade show displays create tone, mood, and ambiance to set your business apart from the competition.
Add flooring to elevate your convention booth display and provide your visitors with more comfort. Trade show flooring gives your exhibit a polished and fashionable look while fostering a pleasant and entertaining atmosphere.
You should also make sure that your booth display is set up so that visitors can easily get the information they seek. Adding reception or information counters to welcome guests and address any questions they have is an effective vendor booth display idea.
Some booth suppliers offer thorough 3D rendering along with sophisticated mockups and sketches so you can see your trade show booth before it is built. MODdisplays provides free 3D Renderings with every display purchase!
Best Practices to Make Your Booth Display Stand Out
The purpose of trade show booth displays is to provide your audience with a remarkable, one-of-a-kind, immersive experience. Here are some booth display ideas and guidelines to follow:
Choose the appropriate booth display size for your budget
Develop a strategy beforehand to determine how much space you need to rent for your booth display. It will be easier for you to decide what further add-ons or accessories you'll need once you've decided between a 10 x 10, 10 x 20, or 10 x 20 booth display.
H3: Develop a meaningful theme
If your stand has a unifying theme, your team will be able to present your message more effectively. This consistent theme will also attract more attention to your booth display and appeal more to your audience.
Incorporate attention-grabbing designs
Attract guests by having a beautiful color scheme with vivid hues, using graphics and text that are clearly visible, and including an eye-catching backdrop.
Save room for empty space
While you may want to add a number of accessories and displays to your booth, it’s best to keep things simple and organized. You should have adequate room at your exhibit to accommodate multiple guests at once.
Create a space for a product demonstration
When your product is the main attraction, you should demonstrate it in a fun, interactive way. This will help potential customers see your product as real and tangible.
Are you ready to design a trade show booth display that is both appealing and functional? At MODdisplays, we'll work with you to create a layout that suits your particular needs and goals.
Order your booth display today!