6 Steps To Design A Banner Stand

A well-designed banner stand has the ability to create a powerful visual impact and draw attention to your product, company, or event. Whether you're promoting a product in your retail store or your business at a trade show, designing a high-quality banner stand is a great way to stand out from the competition and present your brand in a professional manner.

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Banner stands can help you make a positive first impression on visitors. A trade show visitor will typically spend 8.3 hours browsing the exhibits. Furthermore, 81% of those attendees have purchasing power. As a result, a strong banner stand will effectively promote your company to potential clients and business partners.

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So how do you design a banner stand that is both unique and practical? Keep reading to find out! 

1. Take Size into Account 

When you’re designing a banner stand, you need to factor in size. Make sure your banner stands out and is visible, but don't let it take over the area where it is displayed. If a banner stand is too large for your space, the area can feel overcrowded and unappealing. 

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You must have an accurate understanding of the available space to choose the appropriate size banner stand. 

2. Consider Your Audience

Your banner stands style and tone will vary depending on your audience. If you're trying to target a younger audience, full colors and bold graphics may go a long way. On the other hand, if you're targeting business professionals and decision-makers, you might want to take a more sophisticated, persuasion-oriented approach.  

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You should let your audience inspire your design decisions. No matter who you are trying to target, an effective banner stand begins with a visually appealing design.

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3. Choose the Type of Banner Stand 

Pick a banner stand style that will enhance your space the most. Retractable banner stands and tension fabric banner stands are the two main types available.

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Banner retractable stands roll into the base and are made for simple, one-person assembly. They offer outstanding adaptability, value, and flexibility for showcasing your brand and messages in a variety of contexts. We provide a range of retractable banner stand models, including the Orient and Brandstand 1 banner stands – an all-time customer favorite.

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Tension fabric banner stands provide a wrinkle-free appearance by stretching graphics over a strong, lightweight aluminum frame. These vertical banner stands are easy to assemble and create a unique, polished look. At MODdisplays, you can take advantage of our double-sided graphics to get a 2-for-1 poster stand that you can use at various events.

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4. Consider Banner Spacing

Make sure your banner stand doesn't look overly cluttered. When designing a banner stand, you should leave enough space between your logo, writing, and graphics. The faster people understand your banner and grasp your messaging, the more likely they are to become a customer.  

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If your banner stand appears to be overcrowded, get rid of any extraneous information that doesn't support your brand message. A straightforward banner design can go a long way when it comes to attracting visitors. 

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5. Display Interesting Graphics, Limited Text 

When you're designing a banner stand, you want to show the story rather than tell it. It is crucial that the information on your banner stand is simple to read and quick to comprehend. Keep your text minimal to ensure the font is large enough to be read across the room, and if more information is needed, consider a literature stand to hold brochures or an information counter. 

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Any information that might change in the near future should never be included. For example, don’t include prices unless you know they won’t change. Spending time and money on a beautifully designed banner stand only to discover that you need to replace it is not something you want to do. 

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Additionally, you should always use eye-catching graphics to draw attention to your standing banner design. Make sure your logo is clear so that your business can be quickly identified, and always include an image of the highest quality available. 

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6. Order Your Banner Stand from MODdisplays

MODdisplays makes designing a banner stand simple and stress-free. With cutting-edge technology and a skilled team of experts, we can design a banner stand that satisfies all of your needs.

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We have the resources to guarantee that you receive the perfect banner stand at a cost that fits within your budget. We offer a variety of banner stand options, such as retractable banners, stretch fabric displays, and double-sided banners.

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We are confident that by following these steps and working with us, you will develop more relationships and experience significant business growth.

Are you ready to turn your vision into reality? Place your order now!